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Styles, and how we'd use them.

Every style is a reusable system. Here's what each one is for, how we'd make one for you, and the first thing we'd test.

Animated explainer

How your product works, in 30 seconds.

Best for

Apps and SaaS with a product that needs showing, not telling.

How we'd do it

  1. Open on a problem your user already has.
  2. Show the product solving it in three steps.
  3. End on one clear next step.

First test

Which problem to open on.

Motion graphics

Numbers, charts and kinetic type that make the point land.

Best for

Points that land harder as numbers, charts or bold type.

How we'd do it

  1. Find the one number or contrast that makes the point.
  2. Build it as kinetic type and simple charts.
  3. Keep every frame readable with the sound off.

First test

Lead with the chart, or lead with the claim.

Story animation

A character, a problem, a turn.

Best for

Brands and creators who want people to feel something before the pitch.

How we'd do it

  1. Start with a character your audience recognizes.
  2. Give them a problem and a turn.
  3. Let your product or idea arrive at the turn.

First test

Which character opens the video.

Faceless series

A repeatable format that grows a channel with no one on camera.

Best for

Creators and coaches who want a channel that grows with no one on camera.

How we'd do it

  1. Pick a format that can run every week.
  2. Build its look, voice and captions once.
  3. Make every episode from the same system.

First test

The hook's wording, one change per batch.

Product and app promo

Your screen, your feature, the moment it clicks.

Best for

Apps and e-commerce products that live on a screen.

How we'd do it

  1. Show the screen in the first second.
  2. Walk through the moment the feature clicks.
  3. Close on where to get it.

First test

Which feature leads.

Demos made in-house for this site. Client work appears here only with the client's written OK.

Contact

Let's find your winning hook.

Start with a free content audit, or book a call.

Free content audit

  1. 01A short written review of your current short-form content
  2. 023 hook ideas for your niche
  3. 03The first test we'd run
contact@akrynmedia.com